“Good marketing makes the company look smart. Great marketing makes a customer feel smart.” – Joe Chernov

In this modern world, everything is dependent on marketing. Every company aims to do its best in terms of marketing. Efficient marketing can present your product or service to its target audience in the best possible way. The process of marketing keeps evolving with time. In this blog, we shall discuss various aspects of general marketing.

What Is Marketing?

Marketing is the technique of attracting clients and customers to your products or services. It involves researching, promoting, selling, and distributing products or services. Marketing is done by researching consumer behaviour and then planning to attract the maximum number of consumers.

Marketing involves deep research into what consumers want and how to  fulfill their demand through your business. It is used to spread promotional messages that aim to impact consumers’ habits and lifestyles.

American Marketing Association defines marketing as follows:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 

Collins Dictionary defines marketing as “the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.”

Thus from the definitions, we can conclude that the primary aim of marketing is to create value for its customers.

Marketing Research

Market research can be defined as the process of determining consumer-related information through surveys, product testing, and focus groups to understand the market. Market research could give you an idea regarding how consumers would respond to your products and services. This research can be conducted by the company itself or by a third party. Many organizations have a special research and development (R&D) department to perform market research.

Definition of Brand

A brand is the most commonly used term in the business industry, but  few people understand what  a brand is. A brand is a marketing concept with the help of which people can identify a business. It is created by building a perception in the consumer’s mind about a specific product or service. Many organizations use a PR team for brand-building. Having a good brand can elevate the business and take it to newer heights. 

Types of Marketing

Marketing is an essential process in a business. As marketing has several types, the chief among them is detailed below.

Digital Marketing

It is often referred to as online marketing. All the promotions and marketing are done using the internet or other digital methods in this type of marketing. Digital marketing also involves search engine optimization (SEO), content marketing and more.

Social Marketing – SMM

Social marketing is an application of commercial marketing principles to achieve social good. The main aim of social marketing is to help the society. As social welfare is its primary goal, it does not benefit any brand directly.

Service Marketing

A service is an act, deed, performance or a rendering offered by one person to another. Service marketing is a strategy that promotes and showcases  intangible benefits and offerings delivered by a company to obtain end-customer value. Services are purely intangible economic activities, although a few services are associated with tangible goods.

Green Marketing

Green marketing is the marketing of products that are done in an environmentally friendly way. It aims to satisfy the consumer’s demands without harming the environment. In this type of marketing, it would be ensured that minimal damage is done to the environment.

The 4 P’s of Marketing: What You Need To Know

As per E. J. McCarthy, the four  P’s of marketing are a simple formula for identifying the essential elements of your marketing strategy. They include Product, Place, Price, and Promotion. The four P’s of marketing are the key factors that are involved in the marketing of a product or service.

Product – Product is the root cause of marketing. Different organizations offer various products to satisfy consumers’ needs, and a product is intended to fulfill the customer’s demands. For a successful business, the products should be designed in such a way that they attract  potential consumers.

Place – Place plays a massive role in marketing as more customers would be able to reach you if your business is situated in a location that is easily accessible to people. These days, with the trend of online stores  increasing day by day,  the internet will be the place to buy products.

Price – Price is the cost you will charge from the consumer to sell your products. Price plays a significant role in attracting the consumers towards your business. People  tend to buy those products being sold at low prices but provide maximum satisfaction to their needs. While deciding the price of a product, the following things should be kept in mind:

  • The margin you want to obtain
    • What is your target market?
    • Your financial goals
    • How much are your competitors charging?
    • What are current trends?

Promotion – Promotion refers to the marketing and communication that show the benefits of a product or service you are providing. Promotions are intended to increase sales.

Thus, after reading this article, we can conclude that marketing is a skillful tactic, and a well-organised marketing strategy can take your business to new heights. 

FAQs on General Marketing

What is marketing?

Ans. Marketing is the technique of attracting clients and customers to your products or services, and it involves researching, promoting, selling, and distributing products or services. 

What is a brand?

Ans.  A brand is a marketing concept with the help of which people can identify a business. It is created by building a perception about a specific product or service in the consumer’s mind. 

What is the role of market research?

Ans. Market research plays a significant role in determining consumer-related information through surveys, product testing, and focus groups to understand the market.


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