In these uncertain pandemic times, several businesses seek new solutions to keep their business active. Many businesses are taking the plunge to shift from physical retail outlets to online stores keeping in mind the changing needs of people. Many businesses are moving towards setting up their online business on popular platforms such as Instagram and Facebook. In the past few years alone, several entrepreneurs and small business owners have started to carry on their dream business through Instagram easily and efficiently.
A recent study conducted in 2022 revealed that over 400 million people share photos, videos, and stories on Instagram every day. More than half of its users, i.e. 53 per cent, fall under the 18-30 years old category, and the rest, 25 percent, fall under the age group of 30-49 years old. Therefore, Instagram is a platform used actively by the younger audience. This is the foundation for entrepreneurs and small business owners to start their dream business on Instagram. In this article, we will talk about everything you must know to start your own Instagram Business.
Why Should You Choose Instagram As A Platform For Your Business?
Many social media platforms, such as Meta (Facebook), Instagram, Twitter, LinkedIn, etc., are preferred for running your own business. As we mentioned before, when compared to other social media platforms, Instagram attracts the most audience, and every single person on average crawls to over eleven new pages every day. This means that over 200 million users visit one new business profile every day. Here are a few reasons why running your Instagram can be the best decision you’ll ever make.
Higher Audience Density
We have said this enough! According to Instagram, over 1 billion active users use their platform every day, and over 500 million people spend ample time on Instagram every day. With this extensive network of users, we are sure that running an Instagram business with a well-defined business strategy will surely benefit your business.
Every Business Can Thrive!
With this large spread network of users, Instagram has become an essential tool for all types and sizes of businesses. Whether it is a small scale business, a large scale business, a popup shop, running an Instagram business is highly recommended. With Instagram, you can quickly raise awareness for your business and reach your target audience easily. If you have an active presence for your Instagram business, by making at least one single post per day, we are sure that your Instagram business will reach the right set of audience. Several nameworthy brands such as Coca-Cola and Adidas, which started on a small scale, used Instagram to leverage their business.
Effective Customer Engagement
Another reason you should run an Instagram business is the level of engagement you can get with your customers. The best part of running an Instagram business is that you get a chance to get in touch with your customers, and you get an opportunity to engage with them on a day-to-day basis. When you put up one single post related to your business every day, you can get more likes, comments, and followers. This will help your Instagram business page reach out to unique audiences and increase your brand’s visibility.
How To Get Started With An Instagram Business Account?
Now that we know why Instagram is the best platform to run your dream business, it’s time for us to look at how you should get started with an Instagram business account and carry on your business activity. Here’s a step-by-step guide on how you can begin your Instagram business with Instagram Business Account.
The first step you must take towards running your Instagram business is to create an Instagram business account. One must remember that a personal account on Instagram is completely different from a business account. The Instagram business account gives you the access to create brand-oriented content and gain an organic following for your brand. If you already have a personal account, you need to convert it into an Instagram business account. The business features on Instagram will help you seamlessly convert your personal account into a business account without losing any of your existing data such as images, videos, followers, or anything else. If you don’t have a personal account already, you can create a brand new Instagram business account to represent your business accurately. Here’s how you can sign up for an Instagram account;
- The first step you need to take is to download the Instagram application on your mobile device. You can download Instagram either from Google Playstore or Apple Store.
- Once you have downloaded the instagram Application, you have to sign up on the application to create your account.
- You have to start by entering your email address. In case you want to give multiple users access to a single instagram business account, you will be required to make a Facebook Page. Make sure your admin email address is used to sign up for the Instagram account or you can even simply log in with Facebook.
- Now you have to create a username and a password and fill in all details related to your profile. If you have used your Facebook Account, you will be asked to just sign in as usual.
- Once that is done, you just have to click ‘Next’ and continue using your account.
Now that you have created your Instagram business account, it’s time for you to start creating content related to your business and reach out to your target audience.
What Are Some Tips Small Business Owners Must Remember While Starting Their Instagram Business?
Last but not least, while you are on the journey to start your Instagram Business, we’ve collected some crucial tips that will help you set up your Instagram business.
Do It Right!
“Do it right or don’t do it all”, says Vidushi, co-founder of Curry Scented Tribe, a designer-run Instagram Business. The first and foremost thing you must do with your business idea is to set your plan right. Start by laying down all your goals and objectives for your business. Ensure that all your products and services will exceed your customers’ expectations. Often, several small business owners with enthusiasm to start a business forget to consider minor things such as product ideation, market demand, marketing, promotion, and so many other elements that go into making your business a successful one. Therefore, the best way to start your Instagram business is to begin by properly doing everything.
Fail Fail Fail!
“As a small business owner and running an Instagram business in the pandemic, you must be ready to witness quite a lot of failures,” says Ayushi, founder of Sugar and Spoon, an Instagram-run home business. It would help if you got ready to witness a lot of failures while creating your product or curating any of your services. Vidushi says, “In the initial stages, we made so many products that didn’t even see the light of the day. Several of the products we made didn’t hit well with our audience. Some of the products that we thought would be a hit didn’t do well with our customers, and some products blew up out of proportion, and that’s just how a small business works”. Hence, as a small business owner, you need to remember that failure is part and parcel of your small business. Some of the products might do well with your customers, and some may be very successful. Therefore you should be ready to accept your failures and continue making better products for your customers.
Be Highly Professional
This is more of a personal tip rather than a business tip. It is vital for every individual who runs a business to be highly professional in all their business activities. “Whether you are sending your products through a delivery executive or you are looking to collaborate with other small businesses, it is important for you to be very professional in your approach”, says Lubna, founder of Ambrose, an Instagram run business based out of Bengaluru. She also adds that it is imperative for you to be considerate of your delivery executives, co-collaborators, or even your own employees helping you run your business. Being professional in all your activities takes you and your business a very long way.
Pay Attention to Branding
Out of everything that has been mentioned here, branding is one of the most critical areas that a small business owner must focus on. Branding is a key element that drives the growth of your business. “There might be a hundred home bakers out there, or even ten people who have the same thrift store business, but what differentiates you from them is the way you have branded your products and put them out in the market for your customers”, adds Lubna. Hence, the branding and promotion of your small business must be well thought and planned out in advance so that it attracts potential customers.
We hope that this article helped highlight all the key factors related to Instagram Business. Now, it’s time for you to get started with your dream Instagram Business today! Start selling now! Are you still looking for ways to level up your Instagram Business game? Read our article “Instagram Hashtags” and grow your instagram page today!