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Well, if only this were true. You would have probably scrolled down by now, but then this is a compelling call-to-action. An audience’s immediate push or reaction to a transparent copy makes for an excellent call-to-action as it fulfils the goal of immediate visibility, which in other cases would have taken a lot more time. We see these phrases on advertisements “Winter Sale ending in 14:00 hours” or “Free access for New members” and immediately swipe up; these are some examples of Call-To-Action marketing strategies.
Table of Contents
What is Call To Action?
Call to action (CTA) is a term used to prompt the audience’s immediate reaction or response to take part in a specific purchase. These are verbs used in sales, advertising copies, coupons or web pages, compelling the audience to act impulsively. The key to a strong CTA is to provide compelling messages for them to defy reasons such as “Last day for this free item” or “Limited stocks available”.
More often than not, a call to action might seem demanding as they are direct and immediate instructions, and some are obvious ones where you fill your contact information or download an app right away; these are all tactics to move the lead closer to a purchase.
Call To Action Buttons for Website
Call to Action buttons are necessary on a website as they are signposts for the users to further engage with the post or site and lead to a potential sale funnel. Listed below are some action buttons which could lead the customer to continue their next task.
Lead Generation
Calls to Action’s primary purpose is to generate potential leads for the website. So it would be best when CTA’s are at spots where there is a high guaranteed number of new visitors. Usually, they are placed at the end of a post on blog pages or the sidelines as a floating lead; they should be eye-catching and convey the correct information for a customer to click on it and aim precisely for what they are looking for. Below is a call-to-action example of Bikayi leading its customers to book a demo to start their online store.
Contact Submission
Once your visitors visit the landing page, it’s necessary to present a contact information sheet, so they fill in their details for the brand to send them subscription emails and newsletters. It is essential for the page to have a unique submit button as the visitors could be so close to becoming your leads but then slip through due to page glitches.
Read More Button
When a visitor searches for a specific topic on your homepage, they will want to know the gist of the subject and not go through the entire post. So make sure the core is interesting enough for the reader to go through the post by clicking the Read More button, which ensures traffic for the post on other pages and not just the homepage.
Social Sharing
The easiest way to commit to more engagement is through social media sharing. Add the Twitter, Facebook, LinkedIn and Instagram buttons wherever possible on your product pages, blog posts, homepage etc. People can click on them anytime they want to share them on their platform, and sharing is easy to customise on WordPress.
Close The Deal
Now that the leads are generated through free demos and read more buttons, the next step is to close the deal through the sale. All the potential customers will turn to actual customers when they purchase the product right after the above steps. The site can place this button at the end of the blogpost or homepage for them to hop on right away.
Call To Action Examples
These CTA examples hold different results depending on other mediums. CTA’s can dial a number on a visual platform to know more about the offer, while charities can only have a “Donate here” button. So It is important to create strategies based on your product platforms and to make it achieve, these examples will definitely help you.
Use Multiple CTA buttons
CTA’s cannot be implemented at one shot, as they won’t be applicable or bring any visibility. It is necessary to add more than one CTA to your website; so that customers don’t have to look for it. To improve response, include “Contact here for more information” or “click here to subscribe”.
Location CTAs
- Headline – In newspapers, the most critical piece of information is printed in the headlines for immediate notice. Place “Start now” or “Book your trial” at the top of the page so the visitors can tap on it right away.
- Navigation Menu – You can include a signup offer or social media sharing options button on the side.
- Footer Section – If the visitor has scrolled through the post and read through the end, they’re interested, so place a sales button at the end so they can decide right after they’ve read the information.
Clear Communication
Visitors are intrigued by the offers on the site, but it should not be too overwhelming when they have little idea about it. Make sure they know the content they’re signing up for and the monthly plans for newsletters or subscriptions, as too much CTA could lead them to unsubscribe in the long run.
Use Strong Verbs
The CTA words must be relevant to the product and relayed with the urgency of the sale to the customer. Urge them to buy it so they don’t have the feeling of missing out at the moment, and add disclaimers so they don’t hesitate to sign up. Use these words for E-commerce sales – “Buy, Reserve, View Your Cart, Click now “.
Instagram CTAs
Facebook and Instagram, being the most used platforms for promoting E-commerce brands, can make their best use by using social media promotional offers such as discounts on swipe up and insider information on subscription as a way of CTAs. The Swipe Up feature immediately leads the user to the website and adding deals in stories with swipe ups add to the first call of action.
Email call-to-action examples can ask customers about their preferences about products and subscriptions.
Call-to-Action buttons are everywhere we observe in the digital world. Everyone wants a click or a lead to promote and sell; the trick is implementing them at the right places and being patient as sales can often be accessible. Call to action is similar to click-baiting, but when your page leads them to their required information, the action eventually spreads to more options.
